TERMS OF SERVICE

Last updated: 12 August 2026

These Terms of Service ("Terms") govern access to and use of the services, products, software, content and communication channels that Barra makes available and that link to or expressly incorporate these Terms. The examples below are illustrative, not an exhaustive list. Please read the sections marked as applying to your use.

1. About Barra and these Terms

Applies to: Everyone using any Service covered by these Terms.

1.1 Who we are

BARRA AI LIMITED ("Barra", "we", "us" or "our") is a private limited company registered in England and Wales under company number 17014429. Our registered office is 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF. Contact us at hello@barra.ai.

1.2 Services covered

"Public Services" means Barra-operated public websites and pages, including www.barra.ai, and any Barra blog, newsletter, email, form, report, guide, checklist, download, demo, webinar, event, community, support or other public content, interaction or communication channel that links to or expressly incorporates these Terms. Public materials made available through those services are "Content".

"App" means the hosted service at app.barra.ai and its administration features. "Business Services" means the App and any Barra dashboard, API, software, widget, toolbar, script, tag, SDK, integration, automation, trial, support service or future business product that links to or expressly incorporates these Terms.

"Installed Components" means scripts, widgets, toolbars, tags, SDKs, connectors or other code supplied by Barra for a customer to deploy on or connect to its website, application, systems or other digital property. Public Services and Business Services are together the "Services". These categories include current and future delivery methods, but do not cover an unrelated offering unless it links to or expressly incorporates these Terms.

1.3 Which terms apply

Sections concerning Public Services apply to their users. Sections concerning Business Services, subscriptions, Installed Components, Customer Content, indemnities and business liability apply only to customers and authorised users acting for business, trade or professional purposes ("Business Customers"). The App is a Business Service. Examples such as the Barra website, blog, downloads, App and toolbar describe current channels and do not limit the Services that may be covered.

1.4 Acceptance and authority

The provisions relevant to a Public Service apply when you access or use it after having a reasonable opportunity to review these Terms. If a form, subscription, registration, download, demo, event or similar interaction displays or links to these Terms before submission, you accept the relevant provisions when you use the submission or acceptance control. Merely receiving a marketing communication does not by itself show acceptance.

You accept the Business Service provisions when you create or use a Business Service account, click an acceptance control, sign an order form or use a paid Business Service after receiving these Terms. If you act for an organisation, you confirm that you have authority to bind it. Merely visiting a Public Service does not make unrelated Business Service or subscription provisions apply to you.

1.5 Privacy is not contractual consent

Our Privacy Policy explains our processing of personal data. Acknowledging that notice is not the same as consenting to optional marketing or optional cookies.

1.6 Supplemental terms and order of priority

A particular product, API, beta or preview feature, event, promotion, community, integration or other Service may have additional terms presented before use ("Supplemental Terms"). An order form, data processing agreement or other signed agreement may also add to these Terms. Unless the relevant document expressly states otherwise, a data processing agreement takes priority for personal-data processing, a signed agreement or order form takes priority for its commercial and expressly covered terms, Supplemental Terms take priority for the Service to which they relate, and these Terms apply to everything else. No document removes mandatory rights unless the law permits it and the document does so expressly.

2. Worldwide availability and eligibility

Applies to: All users.

2.1 Worldwide access

Public Services and Content may be accessed worldwide, but this does not mean every Service, plan, payment method, feature or support arrangement is offered in every country. We may restrict availability where reasonably necessary for sanctions, export controls, provider limitations, fraud prevention, legal risk or security.

2.2 Age and business use

You must be at least 18 to create or use a Business Service account. Business Services, including the App, are supplied for business, trade and professional use, not personal household use. If mandatory consumer law nevertheless applies, nothing in these Terms removes rights that cannot lawfully be excluded.

2.3 Compliance with local law

You are responsible for ensuring that your access and use are lawful in your location and sector. Business Services are not designed for regulated uses that require Barra to comply with sector-specific regimes unless we agree that requirement in writing.

3. Public Services and Content

Applies to: Users of Public Services, including visitors, readers, subscribers, registrants, attendees and people requesting Content or communicating with Barra.

3.1 Permitted use

You may view, download and print Content for your own internal, informational and business purposes. You must keep proprietary notices intact and must not sell, republish, scrape, systematically reproduce or commercially exploit substantial Content without our written permission.

3.2 Informational material

Content is general information, not legal, regulatory, tax, financial, accessibility or security advice. You remain responsible for professional advice and decisions suited to your circumstances.

3.3 Requests, registrations and communications

We may ask for contact information to provide requested Content, newsletters, demos, event or community registration, responses to enquiries, support or another requested interaction. We may also send service, security, billing, contractual or other operational communications where relevant to your relationship with Barra. Promotional follow-up is governed by our Privacy Policy and applicable marketing law. Receiving requested material or an operational communication does not waive your right to object to or unsubscribe from optional marketing.

3.4 Links

Links to third-party websites are provided for convenience. We do not control or endorse every linked site and are not responsible for its content, availability, terms or privacy practices.

3.5 Public submissions

If you submit an enquiry, registration, comment, response, support request or other material through a Public Service (a "Public Submission"), you remain responsible for it and confirm that you may lawfully submit it. You grant Barra a limited licence to receive, store, copy, review and use the Public Submission only as reasonably needed to provide the requested interaction, operate and protect the relevant Service, comply with law and exercise our legal rights. Do not submit confidential or sensitive information through a public channel unless Barra has expressly invited it with appropriate safeguards.

4. Business Service accounts and customer administration

Applies to: Business Customers and authorised Business Service users.

4.1 Accurate information

You must provide accurate, current account, company, domain and billing information and keep it updated. You must not impersonate another person or claim a domain, organisation or authority you do not control.

4.2 Account security

You are responsible for protecting credentials, devices, user permissions and recovery channels and for activity carried out through your account, except to the extent caused by Barra's breach of duty. You must notify us promptly of suspected unauthorised access.

4.3 Administrators and invited users

Workspace and account administrators may invite users, assign roles and change configurations. The Business Customer is responsible for choosing appropriate administrators, managing access and removing access when no longer needed.

5. Business Service licence and intellectual property

Applies to: Business Customers and authorised Business Service users, with Barra's ownership provisions applying to all users.

5.1 Limited licence

During the applicable subscription, trial or permitted Free-plan use, Barra grants the Business Customer a limited, non-exclusive, non-transferable and non-sublicensable right to access the applicable Business Services and deploy supplied Installed Components on authorised customer digital properties for its internal business purposes.

5.2 Barra rights

Barra and its licensors retain all rights in the Services, documentation, design, branding and underlying technology, subject to any open-source or third-party licences that apply to particular components. No rights are granted except those expressly stated.

5.3 Restrictions

Except where applicable law or an open-source licence expressly permits it, you must not copy, resell, rent, sublicense, circumvent security or usage controls, reverse engineer, modify or create a competing service from a Business Service or Installed Component. You may make normal configuration choices and use documented integration points.

5.4 Feedback

If you voluntarily give us product ideas or feedback, you grant us a worldwide, perpetual, irrevocable, royalty-free licence to use it to improve, market and operate our Services. This does not transfer ownership of your separate Customer Content or confidential information.

6. Customer Content, configurations and visitor compliance

Applies to: Business Customers.

6.1 Customer Content

"Customer Content" means text, URLs, icons, branding, configurations, data, communications and other material uploaded, submitted, connected, supplied or selected by or for the customer through a Business Service, Installed Component, integration or related support channel. The customer retains its rights and grants Barra a limited licence to host, copy, process, secure, display and transmit Customer Content only as needed to provide, support and protect the Services, comply with law and exercise our legal rights.

6.2 Customer responsibility

The customer is responsible for the accuracy, legality, accessibility and rights in Customer Content; the actions and destinations configured through Business Services or Installed Components; and the operation, content, code and compliance of its websites, applications, systems and other digital properties.

6.3 Customer-site privacy and consent

The customer decides whether and how to deploy an Installed Component on its digital properties and is normally the controller or business responsible for related end-user data. The customer must provide required privacy notices, select a lawful basis, configure consent controls, obtain any required consent for analytics, storage or integrations, honour end-user choices and maintain any legally required records.

6.4 Sensitive information

The customer must not intentionally use a Business Service or Installed Component to collect special-category data, payment card numbers, passwords, government identifiers, medical data or other highly sensitive information unless expressly agreed in writing with appropriate safeguards. Customers should not place personal or sensitive data in page URLs or query strings.

7. Installed Components, testing and customer-property responsibility

Applies to: Business Customers installing, connecting or operating an Installed Component on a website, application, system or other digital property.

7.1 Customer controls installation

The customer chooses when, where and how to install, connect, configure, publish, update, disable and remove each Installed Component. The customer confirms that it owns or is authorised to modify or connect each digital property on which an Installed Component is deployed and will use a suitably competent person to perform or supervise the work.

7.2 Mandatory pre-publication checks

Before installing, connecting or updating an Installed Component in a live environment, the customer must, where relevant to that component:

• test the installation in a staging, preview, test or suitably limited rollout environment wherever reasonably possible;
• maintain a current restorable backup or other reliable recovery method for affected website code and configuration;
• document and test a prompt rollback, disconnection or removal method for the Installed Component;
• test representative pages, templates, breakpoints, devices and supported browsers;
• check for interaction with navigation, sticky or fixed elements, cookie banners, accessibility tools, chat widgets, tag managers, analytics, content-security policies, themes, plugins and other third-party scripts;
• verify configured modules, links, CTAs, integrations, analytics and consent behaviour; and
• confirm that the customer has published the intended configuration for the correct domain.

7.3 Retesting and monitoring

The customer must retest after material changes by Barra, the customer, its website or application, CMS, theme, plugins, consent tooling, tag manager, connected systems or other providers. After deployment, the customer must monitor the live digital property and act promptly if it identifies an issue.

7.4 Expected digital-property interaction

Installed Components necessarily interact with the environment into which they are deployed. In particular, the toolbar is designed to render as a fixed website interface and may adjust page spacing, interact with floating elements, update a theme-colour meta value, activate configured third-party features and reposition compatible chat launchers or windows. The customer must assess the relevant interactions against its actual digital property and systems.

7.5 Incident response and rollback

If an Installed Component appears to cause or contribute to a problem, the customer must take reasonable steps to limit loss, including disabling, disconnecting or removing the affected component, reverting the configuration, restoring a backup or using another tested rollback method, and notifying Barra with useful diagnostic details.

7.6 Allocation of installation risk

To the fullest extent permitted by law, Barra is not responsible for loss or damage to the extent caused by:

• an unauthorised, modified, incorrect, unsupported or untested installation or configuration;
• the customer's failure to follow the checks, backups, monitoring, mitigation or rollback duties in this section;
• customer code, content, websites, applications, systems, themes, plugins, consent tools, tag managers, hosting or other matters outside Barra's control;
• a third-party change, incompatibility, outage or interference; or
• continued operation after the customer knew, or reasonably should have known, that disabling, disconnecting or rolling back the affected component would reduce the loss.

This clause allocates responsibility according to cause. It does not exclude liability for Barra's own breach, negligence or defective performance where and to the extent that liability cannot lawfully be excluded or limited.

8. Third-party services and integrations

Applies to: Business Customers using integrations or third-party services with a Business Service.

8.1 Customer-selected services

If the customer enables a chat, analytics, tag management, consent, search, payment or other integration, the customer authorises the exchanges needed for that integration and remains responsible for its provider account, permissions, configuration, fees, notices, consent and provider terms.

8.2 Provider changes

Third-party APIs and services may change, become unavailable or stop supporting an integration. Barra may modify or discontinue affected integration functionality. Barra is not responsible for a third party's systems, acts, omissions, content or outages, but remains responsible for its own integration work to the extent required by these Terms and applicable law.

9. Acceptable use

Applies to: All users, with Business Service-specific restrictions applying to Business Service users.

You must not:

• use the Services unlawfully, deceptively, fraudulently or to infringe another person's rights;
• upload malware, malicious code or content designed to disrupt, damage or gain unauthorised access;
• probe, scan or test security without our prior written permission;
• circumvent authentication, rate limits, billing, credits, metering, plan limits or technical safeguards;
• overload, scrape or access the Services through unauthorised automated means;
• impersonate another person, misrepresent authority or use another customer's account or domain;
• use the Services to send spam or unlawful marketing;
• submit unlawful, infringing, discriminatory, abusive or harmful Customer Content; or
• resell or make a Business Service available as a competing hosted service without written permission.

10. Purchases, plans, billing, usage and renewal

Applies to: Business Customers purchasing or using a paid Business Service, including a subscription, one-off purchase or usage-based feature.

10.1 Orders and prices

The selected checkout, order form, Supplemental Terms or pricing page identifies the applicable product or plan, whether the purchase is recurring, one-off or usage based, the billing interval and measurement unit where relevant, currency, included usage or credits, taxes and any trial or promotion. Available payment methods and currencies are those shown at checkout. Prices exclude applicable taxes unless stated otherwise.

10.2 Stripe-hosted payment

Unless an order states another disclosed arrangement, payments are processed through Stripe-hosted Checkout and billing management surfaces. You authorise Stripe and Barra to charge the selected payment method for recurring, one-off and properly incurred usage-based fees when due.

10.3 Renewal and cancellation

A recurring subscription renews automatically for the selected interval until cancelled. Unless a checkout or order form states otherwise, cancellation takes effect at the end of the current paid period and does not retrospectively refund that period. One-off purchases do not renew unless expressly stated. You can use available billing controls or contact hello@barra.ai.

10.4 Plan changes and credits

Upgrades may take effect immediately with a prorated charge. Downgrades and a move from paid to Free generally take effect at the next renewal. Recurring credits apply to their billing period. One-off credits may expire 12 months after purchase unless a different period is stated at checkout.

10.5 Usage, failed payment and disputes

Where charges or access depend on usage, the applicable checkout, order form, pricing page or Supplemental Terms will identify the relevant units, credits or limits. Usage indicators and alerts are operational estimates and not a guarantee that every event will be measured without error. We may restrict affected paid features after reasonable notice of overdue payment or exhaustion of an applicable allowance. Contact us promptly to dispute a material billing or usage error.

10.6 Trials and refunds

A trial applies only if it is expressly offered at signup or in an order, and its stated duration and conversion terms apply. Fees are non-refundable except where required by law or expressly stated in the applicable checkout, order form or written refund offer.

11. Availability, changes, support and security

Applies to: Business Customers and Business Service users.

11.1 Reasonable care

Barra will provide the Services with reasonable care and skill. Unless a signed order form states a service level, we do not promise uninterrupted, error-free or perfectly secure operation or a specific uptime or support response time.

11.2 Maintenance and changes

We may perform planned or emergency maintenance and may improve, replace or retire features. We will provide reasonable notice where a change materially removes paid core functionality, unless urgent security, legal or provider circumstances make advance notice impracticable.

11.3 Support

Standard support is available through the channels published by Barra. The customer must provide reasonable information and cooperation needed to investigate an issue.

12. Privacy and data processing

Applies to: All users; customer-data provisions apply to Business Customers.

Our Privacy Policy explains when Barra acts as controller. Where Barra processes customer personal data through a Business Service on the customer's instructions, the parties will comply with applicable data protection law and any applicable data processing agreement. The customer authorises Barra to use subprocessors needed to provide the Services, subject to legally required safeguards.

13. Suspension and termination

Applies to: Business Customers and Business Service users.

13.1 Suspension

We may suspend affected access where reasonably necessary to address overdue payment, a security threat, unlawful use, material breach, provider restriction, sanctions issue or risk of harm to Barra, customers or third parties. Where practicable, we will give notice and an opportunity to remedy a remediable breach.

13.2 Termination for breach

Either party may terminate a paid agreement for the other's material breach if the breach is not remedied within 30 days after written notice, unless the breach is incapable of remedy or urgent action is legally or operationally necessary.

13.3 Effects of termination

On termination or expiry, the customer's right to use the affected Business Services ends, outstanding fees remain due, and the customer must remove or disconnect affected Installed Components and revoke integrations where appropriate. Customer data is handled under the Privacy Policy, applicable data processing terms and retention requirements. Provisions intended by their nature to survive will continue, including payment, intellectual property, confidentiality, liability and dispute provisions.

14. Warranties and disclaimers

Applies to: All users.

14.1 Public Services and Content

Public Services and Content are provided for general information unless expressly stated otherwise. While we aim for accuracy, we do not warrant that all Content is complete, current or suitable for a particular purpose.

14.2 Business Services and Installed Components

Except for the express reasonable-care-and-skill commitment above and rights that cannot be excluded, Business Services and Installed Components are provided on an "as available" basis. We do not warrant that they will work with every website, application, system, theme, browser, device, script, plugin or third-party service, or that every defect can be corrected. We do not warrant that use of the Services will achieve any particular engagement, conversion, revenue, analytics, accessibility or compliance outcome.

15. Liability

Applies to: Public Service users under section 15.2; Business Customers under sections 15.3 to 15.6.

15.1 Liabilities that are not limited

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability or statutory right that cannot lawfully be excluded or limited.

15.2 Public Services and free Content

Subject to section 15.1, Barra is not liable for loss arising solely from reliance on free general Content where you could reasonably have obtained advice suited to your circumstances, or for third-party services outside our control.

15.3 Excluded business losses

Subject to section 15.1, neither party is liable to the other for indirect or consequential loss. Barra is not liable for loss of profit, revenue, anticipated savings, business opportunity, goodwill or reputation, or loss or corruption of data, except to the extent that such loss results from Barra's breach and cannot reasonably be excluded under applicable law.

15.4 Installed Component-related loss

The allocation in section 7.6 applies. In particular, Barra is not liable to the extent that breakage, downtime, restoration cost, data loss or related loss affecting a customer website, application, system or other digital property was caused or materially increased by the customer's failure to test, back up, monitor, mitigate, disconnect or roll back; by customer modifications or configuration; or by systems outside Barra's reasonable control.

15.5 Liability cap for Business Customers

Subject to section 15.1, Barra's total aggregate liability arising out of or relating to the Business Services in any rolling 12-month period will not exceed the greater of: (a) £100; and (b) the fees paid or payable by the Business Customer to Barra for the affected Business Services during the 12 months immediately before the event giving rise to the first claim.

15.6 Reasonableness

The parties agree that the allocation of responsibility, exclusions and cap are reasonable in light of the fees, the customer's control over its digital properties and Installed Components, the availability of staging, backups and rollback, and the customer's ability to obtain appropriate insurance. Nothing in this section prevents a court from applying mandatory law.

16. Customer indemnity

Applies to: Business Customers only.

The Business Customer will indemnify Barra against a third-party claim, and reasonable finally awarded damages and defence costs, to the extent caused by unlawful or infringing Customer Content, the customer's unauthorised or unlawful use, or the customer's breach of section 6. This indemnity does not apply to the extent the claim was caused by Barra's breach, negligence or unauthorised modification. Barra will give reasonable notice, allow the customer to control the defence where appropriate, and not agree a settlement imposing non-monetary obligations on the customer without consent.

17. Governing law and disputes

Applies to: All users, subject to mandatory local rights.

17.1 Business Customers

These Terms and any non-contractual obligations arising from them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes involving a Business Customer, unless a signed agreement states otherwise.

17.2 Other users and mandatory local law

If you use only Public Services or Content and mandatory law in your home country gives you rights or access to local courts that cannot be waived, those rights and courts remain available.

17.3 Contact before proceedings

Before starting formal proceedings, each party should give the other a written description of the dispute and allow at least 30 days for good-faith resolution, unless urgent injunctive relief or a limitation deadline requires earlier action.

18. Changes to these Terms

Applies to: All users.

We may update these Terms for legal, security, provider or Service changes. Updated provisions for Public Services apply to subsequent use from their stated effective date after reasonable notice, which may include publication on the relevant Service. For a material change to paid Business Service terms, we will provide reasonable notice and will not retrospectively change accrued payment or liability rights. We will request renewed acceptance where required.

19. General provisions

Applies to: All users.

19.1 Entire agreement

These Terms, applicable Supplemental Terms, order forms, data processing terms and signed agreements form the agreement about their respective subject matter and replace earlier statements on that subject. Neither party relies on a statement not recorded in the agreement, without limiting liability for fraud.

19.2 Assignment

You may not assign a Business Service agreement without our written consent, not to be unreasonably withheld. Barra may assign it to an affiliate or in connection with a merger, reorganisation, financing or sale of all or substantially all relevant assets, provided this does not materially reduce your rights.

19.3 Force majeure

Neither party is liable for delay or failure caused by events beyond its reasonable control, excluding payment obligations. The affected party must take reasonable steps to reduce the impact.

19.4 Severability and waiver

If a provision is unenforceable, it will be modified to the minimum extent needed or removed, and the remainder continues. A delay in enforcing a right is not a waiver.

19.5 No partnership or third-party rights

These Terms do not create a partnership, employment, agency or joint venture. A person who is not a party has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999.

20. Contact

Applies to: All users.

Email: hello@barra.ai

Post: BARRA AI LIMITED, 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF.